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Gary the Goose
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Web Design & Marketing Portfolio

Real projects, real results. Here's what we've been building for small businesses on Vancouver Island.

We don't just talk about results — we show them. Below you'll find real projects we've completed for small businesses on Vancouver Island. Each case study breaks down the challenge, what we did, and the outcome. Whether it's web design, SEO, or social media management, every project is built to solve a real business problem and deliver measurable results.

Client Sarah Gilmour, RMT
Industry Health & Wellness
Location Duncan, BC
Services Website, SEO & GBP
THE CHALLENGE

A skilled RMT with no online home

Sarah Gilmour is a Registered Massage Therapist in Duncan, BC with a growing practice and a loyal client base — but no website. Potential clients searching for massage therapy in the Cowichan Valley couldn't find her online. She needed a site that reflected the warm, grounded feel of her treatment room while building trust and driving bookings through her JaneApp scheduling system.

WHAT WE DID

A site that feels like her space

Custom Website

Built a fast, mobile-first Astro site with a bohemian warmth aesthetic — deep purple-indigo and gold palette drawn directly from her business card, warm creams, and real photos from her treatment room. No stock imagery.

Local SEO

Structured data (MassageTherapy schema), FAQPage markup, 8 dedicated condition pages targeting searches like "TMJ massage Duncan BC" and "deep tissue massage Cowichan Valley." GA4 analytics from day one.

Booking Integration

JaneApp booking linked throughout — hero, mobile sticky bar, and contact page. Every page has a clear path to book. Contact form via Netlify for questions before booking.

Brand & Photography

Colour palette matched to her physical business card. Over 20 real photos styled and optimized across the site. Mandala compass logo in nav and favicon. The site feels like walking into her room.

THE RESULT

Professional, findable, and fully her

Sarah went from invisible online to a polished web presence that captures exactly who she is. The site ranks for local massage therapy searches across the Cowichan Valley, gives new clients the confidence to book, and lets her existing clients find everything they need — direct billing info, offerings, and online booking — in one place.

8

SEO condition pages

20+

Real photos

GA4

Tracking from launch

Client Coastal Cement Studio
Industry Trades / Contractor
Location Vancouver Island, BC
Services Website & SEO
THE CHALLENGE

A niche trade with zero online presence

Coastal Cement Studio specializes in microcement — seamless, waterproof surface applications for floors, bathrooms, fireplaces, and feature walls. It's a premium service, but without a website or any digital footprint, potential customers across Vancouver Island had no way to find them. They needed a site that communicated quality, showcased their craft, and started generating leads from Google.

WHAT WE DID

Built from the ground up

Custom Website

Designed and built a fast, mobile-first website with a warm coastal aesthetic — concrete grays, sand tones, and an orange accent that pops. Smooth scroll animations and a clean layout that lets the work speak for itself.

Local SEO

Implemented structured data (LocalBusiness schema), geo-targeted meta tags, and keyword-optimized content targeting "microcement Vancouver Island" and related search terms.

Service Pages

Dedicated sections for each service — microcement floors, bathroom walls & showers, fireplace surrounds, and feature walls — each with clear descriptions and calls to action.

Mobile & Accessibility

Fully responsive with touch-friendly navigation, reduced-motion support, and clean semantic markup. Loads fast on any device — critical for trades customers searching on the go.

THE RESULT

From invisible to findable

Coastal Cement Studio went from having no online presence to a polished, professional website that ranks for local microcement searches. The site gives potential customers the confidence to reach out, and the owner has a digital foundation to build on with social media and ads down the road.

100%

Mobile optimized

4

Service pages

SEO

Ready from day one

More projects on the way

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