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Gary the Goose
Portfolio

Our work speaks for itself

Real projects, real results. Here's what we've been building for small businesses on Vancouver Island.

Client Coastal Cement Studio
Industry Trades / Contractor
Location Vancouver Island, BC
Services Website & SEO
THE CHALLENGE

A niche trade with zero online presence

Coastal Cement Studio specializes in microcement — seamless, waterproof surface applications for floors, bathrooms, fireplaces, and feature walls. It's a premium service, but without a website or any digital footprint, potential customers across Vancouver Island had no way to find them. They needed a site that communicated quality, showcased their craft, and started generating leads from Google.

WHAT WE DID

Built from the ground up

Custom Website

Designed and built a fast, mobile-first website with a warm coastal aesthetic — concrete grays, sand tones, and an orange accent that pops. Smooth scroll animations and a clean layout that lets the work speak for itself.

Local SEO

Implemented structured data (LocalBusiness schema), geo-targeted meta tags, and keyword-optimized content targeting "microcement Vancouver Island" and related search terms.

Service Pages

Dedicated sections for each service — microcement floors, bathroom walls & showers, fireplace surrounds, and feature walls — each with clear descriptions and calls to action.

Mobile & Accessibility

Fully responsive with touch-friendly navigation, reduced-motion support, and clean semantic markup. Loads fast on any device — critical for trades customers searching on the go.

THE RESULT

From invisible to findable

Coastal Cement Studio went from having no online presence to a polished, professional website that ranks for local microcement searches. The site gives potential customers the confidence to reach out, and the owner has a digital foundation to build on with social media and ads down the road.

100%

Mobile optimized

4

Service pages

SEO

Ready from day one

More projects on the way

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